An editorial piece designed to communicate Esade's identity through a printed publication.
The project came out of a collaboration with WebPublication to develop a printed brochure for Esade, following an art direction the agency had already defined.
The challenge was to carry the brand's visual guidelines into a carefully crafted editorial piece, keeping a clear composition and a consistent reading experience throughout the document.
The design was developed in Adobe InDesign, carefully working the page structure, the typographic hierarchy and the relationship between text, images and graphic elements.
Every decision aims to balance function and visual expression, respecting Esade's corporate identity and WebPublication's art direction.
The result is an editorial piece that combines content, image and graphic system within a consistent structure aligned with Esade's identity.
The final execution pays special attention to composition detail and print preparation, making sure the art direction holds up both on screen and in the printed result.
