An editorial narrative to showcase the architecture and interior design of City Pro Design & Building.
City Pro Design & Building needed an editorial piece capable of presenting its architecture and interior design projects in a way that was clear, sophisticated and visually consistent.
The challenge was to strike a balance between a large amount of content and photography that needed enough presence to convey the quality of the work.
The visual direction starts from a clean, contained composition that lets the photography take centre stage in each project.
The grid, the typographic hierarchy and the use of white space organise the information without competing with the images.
The result is a brochure where architecture, photography and content live together within a coherent visual system. The piece works as a project showcase, but also as an extension of City Pro's identity.
All photographs used in the catalogue are property of City Pro Design & Building.