Graphic and digital designer specialised in building identities, visual systems and digital experiences with intention.
I'm a graphic and digital designer, and I work independently with brands, companies and creative teams to turn ideas into visual systems that are clear, relevant and full of personality.
My experience at agencies and on projects for clients across different sectors has taken me through visual identity, graphic communication, editorial, packaging and digital design — always approaching each project through its own context and needs.
I'm especially interested in finding the balance between concept and execution: an idea needs a clear direction, but it also has to work once it becomes a printed piece, an interface or a real experience.
Beyond design, I care about how ideas make the leap from screen to finished product. That's why I also build my own digital projects and explore front-end development as part of my practice.